Retail Today has been written for any professional involved in the design and delivery of any shopper experience.

 

Whether you are an industry veteran looking for a reference point in a transforming industry, a college graduate looking to understand the mechanics of their first workplace or a solution provider looking to fuel change, this book provides a detailed overview of an evolved purchase path and opportunities that can be leveraged to sell products and services, as well as what happens after sale, the book explains what happens after-sale.